01 · Experience
10+ years
Finance, enterprise SaaS, cloud communications (UCaaS/CCaaS), healthcare, CRM, planning platforms and AI.
Hi, I’m Vijeth Rao.
I make complex
products feel
clear.
Senior Product Design Leader with 10+ years simplifying enterprise SaaS and AI products. I lead strategy, research and design systems—and stay hands-on through delivery.
Impact at a glance
Leader + hands-on ICI connect product strategy, team leadership and hands-on design to move complex products from ambiguity to confident execution.
02 · Team leadership
12 designers
Led and mentored multidisciplinary designers while aligning product, engineering and business stakeholders.
03 · Value added
10M+ users
I clarify product direction, raise design quality and build reusable systems that help teams ship with confidence.
Industry backgroundRingCentral · Freshworks · o9 · LeadSquared · EdgeVerve
Enterprise UX strategy✦AI-powered experiences✦Design systems at scale✦Accessibility by default✦Cross-functional leadership✦
✦✦✦✦✦
The value I bring when hired
Clarity for the product.
Momentum for the team.
01 · Product direction
Find the right direction.
Evidence, strategy and execution—aligned.
02 · Enterprise UX
Design the system behind the solution.
I define the framework and reusable patterns that help good outcomes scale.
03 · Design leadership
Raise the whole team.
Stronger craft, systems and designers.
02
Product Work
Four product stories.
One systems-led practice.
Each case shows how I frame the problem, define the experience system and move the team toward a clearer product outcome.
01
Make every call feel effortless.
Creating a coherent direction for high-frequency calling journeys used at global scale.
- Use case
- Cross-platform calling
- My role
- Design Lead + IC
- Focus
- Strategy to delivery
Case study lockedComing soon
02
Turn 95 screens into one coherent journey.
Reframing a dense deposit workflow around progress, ownership and confident decisions.
- Use case
- Deposit onboarding
- My role
- UX architecture
- Focus
- Workflow clarity
Case study lockedComing soon
03
Turn conversation into a complete transaction.
Designing an assistant that guides intent, remembers context and closes with certainty.
- Use case
- Guided procurement
- My role
- Experience strategy
- Focus
- AI interaction
Case study lockedComing soon
04
Design the table around the work.
Turning four distinct user roles into one adaptable component framework.
- Use case
- Operational tables
- My role
- Research + system
- Focus
- Role-based UX
Case study lockedComing soon
The detailed case studies are being refined and will be available next week. I can walk hiring teams through the work in a private conversation.
Four case studies locked03
AI workflow lab
Ideas, accelerated.
Taste, uncompromised.
I use AI to explore ideas, synthesise research, critique designs and turn concepts into testable interfaces faster.
My current toolkit ↘Replit
Rapid product prototypes
Codex
Concept to working interface
Cursor
Design engineering workflows
Claude
Research synthesis & critique
04
About & experience
Senior enough to lead.
Hands-on enough to ship.
Career timeline
A decade across complex product domains.
Communications · Supply chain · CX · SaaS · Banking · Public sector
—
Senior Design Lead
Innovation · UX · CX
Unified communications for 10M+ users.
—
o9 Solutions
Senior Design Lead
R&D · UX
GenAI, platform modernisation and a 12-person team.
—
Lead Product Designer
Product experience · Platform
Research-led CX direction and roadmap influence.
—
Lead Product Designer
Enterprise SaaS
Enterprise SaaS, design systems and team growth.
—
Member · User Experience
Finacle · Enterprise banking
Finacle’s design system and banking workflows.
—
Associate UX Designer
Enterprise applications
Public-sector research and responsive workflows.
Skills
Strategy. Design.
Systems. Delivery.
I lead ambiguous product problems from research and direction through interaction design, accessible systems and working prototypes.
Operating modelLead the direction · Stay hands-on
01
Product strategy & research
Frame the problem and turn evidence into direction.
02
Interaction & visual design
Shape clear flows, prototypes and production-ready UI.
03
Design systems & accessibility
Create reusable standards that scale quality and inclusion.
04
AI, analytics & front-end
Prototype faster, measure behaviour and close the gap to build.
Toolkit
Chosen for the problem—not the process.
FigmaFigJam
Miro
Sketch
Axure RP
MazeHpHeap
Analytics</>Front-endReplitCursorCodexClaude
View complete skill index
Discover User research · Usability testing · Behavioural design · Product analytics · Data visualisation
Design Interaction and visual design · User flows · Prototyping · Responsive design · UML
Scale Design systems · Reusable patterns · Inclusive design · WCAG · W3C · Section 508 · Assistive technology
Build AI for design · Prompt engineering · HTML · SCSS · JavaScript · Rapid prototyping
Beyond the screen
National-level badminton player. Learning Vedic mantras.
Coffee-fuelled and endlessly curious about cars, motorcycles and how things move.
Let’s meet for coffee↗
05
Recommendations
Trusted to lead.
Valued for how I work.
Feedback from leaders and peers who worked with me across complex products, design systems and teams.
View LinkedIn profileRecognition & speaking
Craft is better when it’s shared.
2019
Best Concept Showcase
UX India Conference
2019
Fabulous Design Leadership
EdgeVerve
2025
Design Thinking
AIMS School of Business
2021
Design X Social
UX India Mentorship